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Businesses: If You’re Not Online, You Don’t Exist
A friend of mine complained to me recently about a local oil change place that was charging for synthetic oil but using regular motor oil in cars. We wondered how long a business could actually do that...
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After Advertising… Comes Engagement
We speak with a lot of small business owners about Bizyhood, and their first question is typically “How many eyeballs are on your site?” Their interest is to gauge how big an audience they will attract...
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The 8 Things That Make up Your Digital Dialtone
I was speaking with a small business owner recently and shared with her our vision – for small business owners, Bizyhood will make the Web as easy to use as the telephone. Of course I say this with a...
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The 4 Pillars of Effective Hyperlocal Engagement
Mention the word “hyperlocal” to somebody on the street and you can get a multitude of reactions, from a shrug to a shiver. For some people, it’s a dirty word, and for others it is the holy grail of...
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Hyperlocal News – When It’s Published, It’s Just Beginning
There has been significant discussion about the future of hyperlocal news. Everybody seems to think that technical platforms such as Facebook and Google have disintermediated local news, and that it’s...
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